CONCEPTS X New Balance Drop The 997S Fusion “ESRUC”

Concepts has teamed up with New Balance once again, this time putting a twist on the 997S Fusion, a revamped version of the classic Made In USA 997 model.

The inspiration behind the “ESRUC” lies in the highly speculated tale behind what many attribute Boston’s infamous 86 year title drought to – an ill-fated trade to their New York rivals and the questionable motives behind said trade.

The original 997 upper, featuring high-grade pig suede offset by silver reflective details sits atop the elevated and retooled midsole featuring New Balance’s “Encap Reveal” technology. Other features include Concepts-branded insoles, a special Concepts box and extra lace sets.

The Concepts x New Balance 997S Fusion “ESRUC” and Apparel Collection will be available Friday, July 5th, in Concepts’ Boston and New York locations at 10:00 AM and CNCPTS.COM at 11:00 AM (EST). Sizes 5-13 available for $200.

UPDATE – The 997S FUSION “ESRUC” is Sold Out