The inspiration behind the “ESRUC” lies in the highly speculated tale behind what many attribute Boston’s infamous 86 year title drought to – an ill-fated trade to their New York rivals and the questionable motives behind said trade.
The original 997 upper, featuring high-grade pig suede offset by silver reflective details sits atop the elevated and retooled midsole featuring New Balance’s “Encap Reveal” technology. Other features include Concepts-branded insoles, a special Concepts box and extra lace sets.
The Concepts x New Balance 997S Fusion “ESRUC” and Apparel Collection will be available Friday, July 5th, in Concepts’ Boston and New York locations at 10:00 AM and CNCPTS.COM at 11:00 AM (EST). Sizes 5-13 available for $200.
UPDATE – The 997S FUSION “ESRUC” is Sold Out